Ek343 Privacy Policy — Our Commitment to Your Data
This Privacy Policy explains how ek343 collects, uses, stores, and protects your personal information. Please read it carefully before using our platform.
1. Information We Collect
Ek343 collects various types of information when you register or use our platform. This information is gathered to help us deliver a secure, responsive, and personalised service for Malaysian users.
Account Information
During registration, we collect your full name, email address, phone number, date of birth, and login credentials. This information is required to verify your identity and grant access to your account.
Device & Browser Information
Our platform automatically records your IP address, device type, operating system, web browser, screen resolution, and session data. This helps us identify technical issues and ensure the platform runs smoothly across all devices, including Android and iOS smartphones.
Payment Information
To process deposits and withdrawals in Malaysian Ringgit (RM), we record transaction details such as the payment method used (FPX or Touch 'n Go eWallet), transaction amount, date and time, and settlement status. We do not store your full bank account or card details — this sensitive data is handled directly by licensed payment providers.
Usage Data
We record in-platform activity such as games played, bets placed, session duration, navigation clicks, and interactions with platform features. This data is used to improve the user experience and identify unusual usage patterns.
2. How We Use Your Information
Ek343 uses collected information solely for legitimate purposes directly related to the provision of platform services. We do not sell or commercialise users' personal data to third parties for external marketing purposes.
- Account management: Verifies your identity, enables login, and manages your profile information.
- Transaction processing: Handles deposits, withdrawals, and financial records accurately in MYR.
- Platform security: Detects and prevents fraud, suspicious activity, and unauthorised access.
- Legal compliance: To meet KYC (Know Your Customer) requirements and related reporting obligations.
- Service improvement: Analyses usage data to improve platform layout, navigation, and overall user experience.
- Service communications: Sends you technical notifications, policy updates, and important account information.
3. Cookies & Tracking
The ek343 platform uses cookies and similar tracking technologies to enhance platform functionality and security. Cookies are small text files stored on your device when you browse our website.
We use several types of cookies:
- Session cookies: Required to maintain your login session while using the platform. These cookies are automatically deleted when you close your browser.
- Preference cookies: Saves your preferences such as display language and interface settings for a smoother experience on your next visit.
- Analytics cookies: Collects anonymised usage data to help us understand how users interact with the platform and identify areas for improvement.
- Security cookies: Helps detect suspicious activity and protects your account from unauthorised access.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect platform functionality.
4. Data Storage, Security & Third-Party Sharing
Storage & Security
Ek343 stores user data on servers protected by SSL encryption and industry-standard security measures. Access to personal data is restricted to authorised personnel only, and all access is logged for audit purposes.
Your data is retained for as long as necessary to fulfil the purpose for which it was collected and to meet any applicable legal obligations. Once it is no longer needed, it will be securely deleted in accordance with established procedures.
Third-Party Sharing
Ek343 does not sell, rent, or disclose users' personal information to third parties for commercial purposes. However, we may share information in the following circumstances:
- Licensed payment providers who process your deposit and withdrawal transactions.
- Competent authorities where required by law, court order, or financial crime investigation.
- Technical service providers who assist with platform infrastructure operations, bound by strict confidentiality agreements.
In all of the above cases, ek343 ensures that any party receiving data is bound by equivalent data protection obligations.
5. User Rights & How to Contact Us
Your Rights as a User
As an ek343 user, you have the following rights regarding your personal information:
You have the right to request a copy of the personal information we hold about you at any time.
If your information is inaccurate or out of date, you can request a correction through your account settings or by contacting customer support.
You may request the deletion of your personal data, subject to any applicable legal retention obligations.
You may object to the processing of your data for specific purposes, except where there are legitimate grounds that override your interests.
Changes to the Privacy Policy
Ek343 reserves the right to update this Privacy Policy at any time. Users will be notified of any material changes via in-platform notifications or email. Continued use of the platform after changes have been made constitutes acceptance of the updated policy. The latest effective date will always be displayed at the top of this document.
If you have any questions, requests, or complaints regarding this Privacy Policy or how ek343 handles your personal data, please contact us:
Email: [email protected]
For other general enquiries, visit the FAQ us. The ek343 customer support team operates 24/7 and will respond to privacy enquiries within a reasonable timeframe.
Your Data Is Safe With Us
Ek343 puts the safety and privacy of every Malaysian user first. Register with confidence and enjoy a secure digital entertainment experience.